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Caring for your clothes


Our sustainable care tips will keep your clothes looking their best and lasting longer, saving you money and reducing waste in the process.

Washing, drying and ironing

  • Before you wash. Sort your clothes by colour (light & dark) and fabric (heavy & delicate). Empty pockets, zip zippers and close bra hooks to avoid them snagging on other clothes. Turn clothes inside out to avoid fading. Always read the label carefully before washing new clothes and follow the care instructions.
  • Keep it calm and cool. Wash your clothes on the coldest and gentlest cycle you can – double check the label if you’re unsure. Most detergents work well in cold water, and as a general rule, the less detergent you use the better it will be for the longevity of your clothes. Washing in cold also reduces the number of microfibres that are shed from our laundry and can improve the health of our oceans.
     ​Learn more about microfibres and their impact on ocean health.
  • Get the hang of it. Hanging clothes to dry is a great way to preserve their quality and extend their lifespan – with the exception of knit sweaters which should be laid flat to dry to preserve their shape. If you are determined to use the dryer, the lower and gentler the better.
  • Ironing. Using irons on high settings can damage or strain your clothes. Hanging them immediately after drying will reduce how much they need to be ironed. Try hanging a few shirts or pants in the bathroom while you shower to reduce ironing need. When ironing, use the lower settings as these will be much kinder to your clothes.


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